Jaguar Land Rover, one of the world’s most revered brands, symbolizes style and performance and provides the experiences people love for life. JLR does business in over 127 countries with a network of 260,000 retailers, suppliers, and local businesses. As a modern international business, JLR is a leader in innovation, including a growing portfolio of electrified products across their model range, embracing fully electric, plug-in hybrid, and mild-hybrid vehicles.
As a true international business, JLR was challenged with how to manage their myriad digital properties representing different countries, markets, and product lines on all 6 continents (sorry Antarctica) and in more than 35 languages. Additionally, JLR faced the challenge of how to scale for the ever-changing volume of traffic associated with the launch of new products, major events and advertising campaigns.
Jaguar Land Rover chose Tahzoo to manage their global digital properties. Working together with SDL, Tahzoo reviewed and optimized its Blueprinting® technology to manage the inheritance and dependency rules for all JLR’s digital properties worldwide. This provided the ability to maintain centralized control and brand compliance, while empowering local management to localize by language, culture, distribution, and products.
Additionally, Tahzoo provided complete managed services support, including content publishing, help desk, and application lifecycle management. Tahzoo also managed JLR’s global AWS cloud hosting, including the management of multiple servers needed to maintain service levels during fluctuations in the volume and source of traffic.
When Jaguar launched its new I-Pace electric vehicle globally, Tahzoo was able to add and publish new content to over 75 websites in 52 countries and 35 languages simultaneously. When Jaguar debuted versions of its iconic, “It’s good to be bad” advertising campaign at the Champions League Final in the UK and the U.S. Superbowl, the websites saw massive spikes in traffic views.
Not only was Tahzoo able to manage the load with no loss of service, Tahzoo also conducted a comprehensive social survey on the campaign that measured its impact, longevity and reach.