Building Better Backend Moments for the Hill Rom global marketing


Hill Rom, one of the world’s leading medical device and technology companies has a history of growth and innovation stretching back 100 years. Today it is comprised of six medical technology brands including Allen Medical, Liko, Mortara, Trumpf Medical, Voalte and Welch Allyn. As with many expanding large enterprises, marketing communications is continually challenged to keep up with the growth. Each merger has meant adding separate infrastructure, systems and processes. The global marketing team was tasked with simplifying and integrating content, data and systems to improve the efficiency of communications’ systems and processes.


Hill Rom chose Tahzoo and Aprimo to architect, implement and support a new global content hub, beginning with the DAM to provide a single center of truth for all content enterprise-wide. This included the definition of a new set of processes and workflows for managing the content across business units and geographies. Preparing for the next stages, Tahzoo authored a roadmap for a complete digital transformation, integrating all their marketing programs, operations and support across the enterprise.


Within the first year of the engagement, Tahzoo architected and implemented the first phase of a global content hub, centered on a new Digital Asset Management solution from Aprimo. Complemented the new systems, Tahzoo created a new set of governance, workflow and process flows. These improvements had a significant positive impact on compliance, both brand and legal and produced a marked improvement in productivity and employee satisfaction. Together, the client measured a 33% cost savings associated with the project and has begun the next phase toward their long-term goal of enterprise-wide global digital transformation.

Global Experience

Global Team

Global Solutions

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