Abbott, a leading global healthcare company, produces some of the most trusted nutrition brands: Similac, Pedialyte, Ensure and Glucerna. The company markets to consumers in over 160 countries. They employ 100,000 people and have been in business for over 130 years. Central to its digital transformation process was the need to create a single, centralized corporate digital center-of-excellence to serve its entire family of brands. Each brand had been operating independently, requiring significant duplication of efforts, resources, and MarTech systems. Abbott needed to streamline its processes, manage resources, and improve productivity, all while ensuring global brand, regulatory, and legal compliance, and reduce total cost of ownership (TCO) for the enterprise.
Abbott chose Tahzoo to lead the consulting and technology efforts surrounding the creation of a new digital center-of-excellence to serve all of Abbott’s global nutrition brands. Using SDL Tridion, Tahzoo worked to re-platform the company’s content hub. We developed the strategic roadmap by taking the global digital center-of-excellence through workshops covering strategy, operations, roles and responsibilities, and metrics. Tahzoo was given the freedom (and responsibility) to work across Abbott’s global divisions to align the people, process, and technological aspects of their digital transformation.
“I thought I was buying a new CMS software, but I quickly realized I was buying a new way of doing busines.” – Abbott VP of Digital.
Abbott provided each of its nutrition brands with the roadmap, resources, technology, and the ability to deliver consistent and enhanced digital customer experiences across the globe. By orchestrating resources and technology, Abbot brought new products to market in a shorter period and achieved its goal of overall savings in enterprise TCO.