Skip Navigation


Content Strategist


Job Description:

Tasked with articulating and executing end-to-end content strategy solutions. As such, the strategist will work with multiple stakeholders including UX teams (Design, Production/Delivery, Visual Design, etc.), product management, and front-end and back-end technology. 

Content Strategist Job duties:

·     Supports and executes content strategy for website/web app design and content, as well as new products or product enhancements, providing light to moderate content strategy as needed.

o   NOTE:  content is informational and transactional in nature vs. marketing/sales focused

·     Assesses the scope of any upcoming project and manage partner teams' expectations around process, deliverables, and timelines

·     Interviews users to facilitate journey mapping and user path analysis

·     Collaborates with partners including User Experience Design, Product Management, and Technology to inform them of process and to set expectations

·     Works with internal business and UX teams to develop and improve content as well as execute content deliverables

·     Analyzes content for consistency, accuracy, adherence to WF style and brand standards, and user experience implications

Content Strategist Skills and Qualifications:

·     5+ years of experience in one or a combination of the following: digital customer experience, digital product/program management, innovation, or digital consulting

·     Deep understanding of customer engagement, digital content, and content management technologies and their impact on user experience design

·     Demonstrated experience with planning for, and developing, online, mobile and cross-channel content (Focus on short copy – UI, chat/conversational interfaces)

·     Experience or exposure to AI and conversational UI tools and approaches such as voice UI design, chat bot scripting, or similar

·     Ability to interact with all levels of an organization

·     Prior experience with accounting, financial services or B2B, is beneficial but not required


Our services

One experience. One team. The perfect solution.