Consulting to unite a global Martech stack.
A culture of innovation, moving fast and keeping up with exponential growth, Starbucks engaged Tahzoo to help develop consistency in marketing technology across its markets. They needed a complete assessment of their systems, processes and customer experience programs.
After a three-month assessment marathon, covering countries, markets and groups around the company, it became clear there was significant duplication is core MarTech systems, siloed management of digital assets and inconsistent processes for managing campaigns and programs globally. There was a need for improved sharing of best practices, technology and infrastructure.
After conducting a comprehensive review of all MarTech related people, processes and technology, Tahzoo produced a comprehensive set of findings, coupled with a set of prioritized recommendations. Based on those findings and working closely with our clients, we produced a multi-year, milestone-based roadmap and business case for a major new enterprise-wide MarTech initiative. We provided technology reviews, system requirements, vendor selection and a change management initiative. The outcome of these united technologies will be a consistent, differentiated customer experiences regardless of store, market or language.