The Power of DAM in E-Retail

Together with our trusted partners, Tahzoo helps clients integrate with the best PIM/DAM solutions to stay relevant and competitive in the e-commerce race. Bynder is one of these partners; they are a global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management.

There’s a growing awareness among marketers and industry experts that companies need to put more energy into driving digital transformation across both their DAM and PIM strategies. That’s especially important right now, as brands seek to capitalize on an explosion in e-commerce sales, and the digital influence on offline sales also becomes increasingly apparent.

The question isn’t whether your organization needs a PIM or DAM. In fact, for virtually every brand, the answer is that when you bring them together, PIM and DAM become something that’s far greater than the sum of its parts. As Forrester reported: “Product information management (PIM) users can turn to digital asset management (DAM) to win the digital shelf, and DAM users can accelerate the shift to omnichannel with PIM.” By integrating these two powerful technologies, brands can navigate the digital transformation more effectively and prepare themselves for success in today’s omnichannel world.

Download Bynder’s guide for DAM in e-retail and reach out to us if you are interested in learning if a PIM-DAM solution is right for your business.

Lexi Young

Lexi Young

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