Join Tahzoo for our upcoming webinar, Hub, Meet Spoke: Solve Content & Digital Experience Challenges with Smart Digital Architecture with Forrester Senior Analyst Mark Grannan on Wednesday, March 29th @ 12PM ET / 9AM PT.
How can digital agility help you improve accountability despite marketing disruption? Register for this insightful webinar to discover how you can use data to justify your digital experience architecture.
Forrester Senior Analyst Mark Grannan will discuss:
- Best practices for content and process
- How to measure your progress and success
- Hub-and-spoke case studies and how to apply the model
Our own John Kottcamp, Chief Marketing Technologist at Tahzoo, will also be sharing insights and leading Q&A following the presentation.
As a result of painful, expensive software implementations, “integration” became a pejorative term. Today, just-in-time marketing campaigns and personalized experiences have redefined digital agility to the point where integration is truly continuous and ever-present. Going forward, every company must embrace new techniques to keep up with the customer and the competition. In our webinar, Forrester Senior Analyst Mark Grannan will explore data to justify your digital experience architecture and examine best practices from two foundational tiers of this architecture — content and process — from organizations like yours. With the help of Tahzoo, Aprimo and ADAM software, we’ll look into case study examples of what to do with this new hub-and-spoke model, and how to measure your progress and success.