Tahzoo Blog - The ZOO

Semantic Segmentation to Improve Personalization

Chris Baribeau

We all know that in the Age of Experience, personalization is no longer an option, it is now required to acquire, engage, and grow customers. However, many personalization efforts are falling short. In this paper, we will help explain the most common pitfalls of personalization and describe a new approach to improve the usage of Read More »

Revolutionizing Customer Experience Using Ontologies

Mike Fillion

Ontologies Are The Key to Data Driven Personalization Staging The Revolution Tahzoo has been leading the industry in content and digital asset management as well as a visionary in solution architecture & technologies that dramatically improve CX / UX including two way dynamic personalization. A key in this is recognizing that the richer your data Read More »

Contextual Intelligence: Context & Payoff (Part IV)

John Kottcamp

Context is important everywhere It’s not just in stores where brands can learn a lot about their customers. They can understand what they say, do and think by listening to them across the digital universe, including social networks, blogs, websites… and editorial content. Just like the in-store data collection, online listening does not have to Read More »

Contextual Intelligence: Data, Context & Mechanics (Part III)

John Kottcamp

The Data of Contextual Intelligence In the 1960s, computers were introduced to marketing departments. Essentially, their purpose was to pull in all sorts of data, “normalize” it in relational databases and make it available for query. This enabled marketers to begin to understand the science behind segmentation. Over time, whole companies like Experian, Axciom and Read More »

Contextual Intelligence: The History of Contextual Intelligence (Part II)

John Kottcamp

The history of Contextual Intelligence In the Madmen age of mass market advertising, the goal wasn’t to understand the individual or the moment, but to look for the most common, and often the lowest, denominator. Marlboro went after young men who wanted to see themselves as independent, strong and macho. Tide appealed to women who, Read More »

Contextual Intelligence: Welcome to the Age of Experience (Part I)

John Kottcamp

Welcome to the Age of Experience Ask anyone about their last vacation and they are much more likely to tell you about an experience they had rather than their planes, trains and automobiles logistics. At a restaurant, people are more likely to share pictures of their food because of the way it was presented. Academics Read More »

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