Leading your experience.

We are a diverse group of experience design professionals who can do it all.

David SterenbergPresident

David has led growth strategies and managed the Global Practice for his past 3 companies – Ascentium, Avanade and Microsoft. His many clients include Starbucks, Harley Davidson and Ford Motor Company.

David was also a Partner at Stockbridge Capital, acquiring and managing high growth companies in the technology sector. He originally joined Tahzoo as Chief Revenue Officer in 2014 and was responsible for revenue growth, sales methodology, market expansion, and client management prior to taking over as President in August of 2017.

David’s a race car driver, wine connoisseur and all around nice guy.

Brad HeidemannCEO

As Founder and CEO, Brad leads the company with passion and discipline that calls out the best in all of us. His vision to create a fully integrated CX consultancy, linking data, creative, content, technology and consulting results in the growing, energetic company you see today.

After life altering stints at Nordstrom and Microsoft, Brad applied his technological prowess and white glove service mentality to help transform Ascentium. Then, sitting in a Starbucks one day, looking at a box of Tazo tea, concepted a new consultancy, Tahzoo.  He soon garnered Direct TV, Key Bank, Transamerica, Nationwide Insurance, Boston Consulting Group and Jaguar Land Rover as clients. The rest, as they say, is history. Tahzoo was named one of the fastest growing companies on the Inc. 500 three years in a row.

Brad is a prolific speaker with invites from around the world – Forester conferences, Marquette University, The Global Innovations Conference and numerous global appearances for SDL. You can tune in to his latest thinking at The Desk of Brad.

John KottcampChief Marketing Technologist

Making businesses truly customer centric has been the guiding principle for John throughout his career.

John learned about delivering customer experience across global markets as a manager and leader at Lufthansa, T-Mobile and Gateway. Then he put those ideas into practice on the agency side with MRM Worldwide, Ascentium and now Tahzoo. He now leads much of our client strategy and is a frequent speaker and author. He’s a well-published contributor to major industry thought leadership in the areas of customer experience management, digital marketing, social intelligence, data and analytics.

Tom WanatVP Delivery Operations

Tom has built a successful career publishing systems for structured content, mostly for media, advertising and marketing. He is an expert in custom workflows, usually to support multi-channel including print. Clients rely on him for his cool head and client-focused demeanor.

Tom came to Tahzoo after having worked at The Chronicle of Higher Education and Navigation Arts. He brings a deft client touch, having managed projects including U.S. Department of State, Wells Fargo Funds Management, Transamerica Corporation and Boston Consulting Group. As a speaker, Tom has presented at publishing conferences including Editor and Publisher, Seybold and the Library of Congress.

Don LowManaging Director, Studios

After having built and owned two Seattle-based digital agencies, and with client-side gigs as CMO for Apex Learning and Regence/TailorWell, Don took up residence at Tahzoo to help manage Studios and encourage clients to think creatively about their CX transformation.

Don has had the privileged of managing notable clients Microsoft, Pike Place Market, Overlake Hospital, Starbucks, Cedars Sinai Hospital, Sodexo and HR Block. Don’s recent speaking engagements include Ad Club, The Mayo Clinic Foundation, CMO Club and Olive Crest.

Darrell CypressVP Digital Strategy and Analytics

Darrell lead’s Tahzoo’s Digital Strategy practice. He came to us from Deloitte Digital, where he lead the firms Marketing Cloud Practice.

Always the globe trotter, you can find Darrell anywhere in the world on any given day – North and South America, Asia, Europe, you name it. Darrell is in client conference rooms daily, leading discussion around Personalization, Content Management, Data Management Platforms, Retention/Loyalty, Marketing Resource Management and Campaign Automation. Darrell is supported by a talented team of strategists and consultants. Given that Darrell was a drill sergeant in his previous military career, probably better to think twice before any confrontation.

Matt HeidemannVP Client Experience

With deep technology understanding and a mind that manages process to the nth degree, Matt manages our delivery processes to ensure we come through for our clients in a consistent, compelling way. Beyond process guidance, Matt digs deep into client accounts managing the day-to-day client relationships with Starbucks and Sodexo. He has also worked closely with other Tahzoo notable clients as well — Wells Fargo, Transamerica and Direct TV.

Matt’s client service mentality was shaped at Nordstrom and before coming to Tahzoo he also worked at UC Berkeley and Union Bank of California. Loved and respected at Tahzoo, if he asks you to play pool for money, walk briskly away.

Gabrielle MacyVP Operations

The heart of the company, Gabi drives the organizational priorities set forth by the CEO across the leadership team and company. She works cross depart to support every aspect of the organization including recruiting, business development, administration and strategic planning.


With a strong background in business administration and human resources, Gabi’s passion is people and she strives to nurture a culture in which Tahzoo’s values can be manifested every day.  Additionally, as Executive Director of CX Sessions, Tahzoo’s training and consulting business, Gabi takes her dedication to professional development very seriously. She helps transform the industry through promoting CX innovation and management.

Chris BaribeauChief Client and Revenue Officer

After cutting his teeth at IBM and QuickPivot, Chris joined Tahzoo, and we’re glad he did. He brings a level of intellectual rigor and results-driven management the firm truly values. His experience running and growing global SaaS and marketing agencies benefits Tahzoo every day. Chris helps our client organizations deliver data-driven customer experiences through technology, insights, and digital strategy.


His career expertise in analytics, digital marketing, content strategy, database marketing, program management, CRM/ MA, CMS, DAM, and other marketing technologies has made him a natural executive sponsor for clients such as HP, Bank of America, Merck, TD Ameritrade, Prizer, Iron Mountain, Arthrex, Shearman and Stirling, Pitney Bowes and the New York Times.

Piti ItharatVP Technology

Piti co-leads the Labs Division at Tahzoo. Piti has spent his career delivering complete technology solutions for Fortune 500 companies. A born CMS Architect, Piti previously worked at CSC, Siteworx, HanleyWood, and the Office of the Comptroller of the Currency.

Piti is Tahzoo employee #3 and has literally worked on every major Tahzoo client, including DirecTV, HP, KeyBank, Nasdaq, Transamerica, Verizon (formerly Hughes Telematics), American Express, Viking River Cruises, Shearman & Sterling, Sodexo, Wells Fargo and BCG.

Recently, when Piti’s family was redeployed to Rome Italy, we just couldn’t let his industry recognized Tridion expertise just walk out the door so, needless to say, his night owl make-up allows him to work across the pond.

Mike FillionVP Data Services

Mike has deep, deep data expertise developed over 35 years in IT.  As an architectural leader and internationally acclaimed speaker, Mike’s focus is analytics and digital transformation in Fortune 500 organizations. His previous work at Aetna, The Hartford and Cigna has shaped a philosophy of getting the most business value from data.

Mike regularly speaks at global MarkLogic conferences. Mike has been known to regale his colleagues on the value of “ontologies for data driven personalization” diving into why businesses who are data driven are positioned to win in the marketplace.

Chris HibbardVP Content Services

Chris comes to Tahzoo with a comprehensive background in enterprise content management systems and mobile/web applications. His client experience spans retail to healthcare with clients such as Starbucks, Cigna, AAA Life Insurance, DIRECTV, Audi. Each client had unique objectives but they all required strategy consulting, digital architecture, capabilities, personalized content and experiences that drive consumer engagement, conversion and loyalty.

Each day, Chris serves as a client partner and trusted advisor for our clients by providing thought leadership, solution vision, and a business rationale for our enterprise engagements.


Our services

One experience. One team. The perfect solution.